The Problem Ed Identified
While working with various businesses in digital marketing, Ed consistently saw the same problem: talented tradespeople struggling to get found online despite providing excellent services. These hardworking professionals were losing customers to competitors not because of service quality, but because of poor online visibility.
The WELTO Solution
Ed realised that trade businesses needed more than generic SEO advice. They needed strategies specifically designed for:
- Local search dominance – appearing first for "near me" searches
- Emergency service visibility – being found when customers need urgent help
- Trust-building online – showcasing credentials, certifications, and customer reviews
- Mobile-first presence – optimised for customers searching on their phones
- Seasonal strategy adjustment – adapting to busy and quiet periods
Our Commitment Today
WELTO continues to focus exclusively on trade businesses because we believe specialisation delivers better results. When you work with us, you're not just getting an SEO agency – you're getting partners who understand your industry and are invested in your local market success.